Project Description

Cybersecurity firm Venafi engaged Frokko to concept, design, and activate at the RSA Security Conference. The engagement was designed around the launch of a new Venafi product line called “The Assessor.”

Frokko teams created an interactive Jeopardy-style game show for the booth environment, reinventing the communication strategy. The agency hired and trained speakers, provided the giveaways, print design, and created an online promotional strategy with social media integration.

The program was not only successful in garnering attention, and an almost perfect, 100% participation rate for the jeopardy game show, but also resulted in Venafi being voted as “Best Booth Concept of RSA” at the conference.

Project Type

• Branding - Graphic - Marketing - Mock-ups - Projects -